Amman, Jordan – Building on its remarkable success, Jordanian Olive Oil is proud to announce its participation for the second consecutive year in the prestigious World Olive Oil Exhibition (WOOE) in Madrid, a testament to its growing international presence and commitment to excellence in olive oil production. This participation underscores the sector’s dedication to increasing visibility, celebrating quality, and showcasing Jordan’s deep-rooted expertise in crafting world-class olive oils.

An Integrated Network of Sector Leaders and Stakeholders

Jordanian Olive Oil has seen increasing international acclaim each year, with this year marking its second appearance at WOOE. Since 2020, the sector has witnessed substantial support from the Centre for the Promotion of Imports (CBI) alongside key national stakeholders including the Ministry of Agriculture of Jordan, the National and Producer Syndicate Agriculture Research Center (NARC), the Jordan Olive Products Exporters Association (JOPEA), and the Jordan Olive Oil Mills National and Producer Syndicate, propelling forward its development and brand recognition. This year sees the inclusion of the Ministry of Agriculture of Jordan, Jordan’s Tourism Board and Mercy Corps among the participants joining the country´s olive oil industry at the exhibition.

Creating New Benchmarks

Jordanian Olive Oil has achieved significant milestones, including a prestigious array of awards that underscore its status as a top producer. Notably, Jordanian Olive Oil has been honoured with gold and silver medals at the AIOOC world olive oil competition, a testament to the exceptional quality of its products. Furthermore, Jordanian Olive Oil has embraced innovative milling techniques and implemented Corporate Social Responsibility (CSR) practices across its export companies, reflecting its dedication to sustainability and innovation.

A highlight of Jordanian Olive Oil’s achievements was its participation in the 23rd Olive Festival in Amman last November, where it achieved record sales of JOD 2.8 million (EUR 3.6 million), with over 174 tonnes of olives purchased, and attracted more than 218 thousand visitors over a span of 10 days. This event showcased the increasing demand for olive oil and JOO’s growing appeal in the world market.

Exploring Oleotourism

In an exciting development, Jordanian Olive Oil is exploring the vast potential of olive oil tourism, in collaboration with the Jordan Tourism Board and the Ministry of Tourism. This initiative aims to highlight Jordan’s ancient olive trees and scenic destinations, offering a unique experience that combines the country’s rich olive oil tradition with its cultural heritage.

A Rich Heritage

Jordan is home to several local olive varieties, including Nabali, Nabali Muhassan, Rasie, Souri, and the recently preserved ancient Mehras variety. Each offers a unique taste and aroma, reflecting Jordan’s longstanding olive oil tradition. Jordanian extra virgin olive oil, assessed by seven certified sensory evaluation panels in accordance with the International Olive Council’s (IOC) standards, is recognized for its excellent sensory properties, making it a premium choice for sophisticated consumers worldwide.

A World Class Player

In 2022, Jordan proudly took the chair of the International Olive Oil Council (IOC), further solidifying its leadership in the olive oil sector. The launch of the sector’s brand and website ( both nationally and internationally, has been a significant step in promoting Jordanian Olive Oil across the globe.

We warmly invite all stakeholders from the olive oil industry to explore the rich flavours of the Levant at the WOOE on February 26 and 27, at IFEMA Fairground in Madrid, Spain, Hall 6, booth C8-C10. Discover the finest extra virgin olive oils Jordan has to offer and immerse yourself in the taste of tradition and quality that JOO embodies.