6 Jordanian companies participate in WOOE in Madrid

AMMAN — Six Jordanian companies participated in the 10th World Olive Oil Exhibition 2023 in Madrid, with the support of the Centre for the Promotion of Imports (CBI) at the Dutch Ministry of Foreign Affairs.

In a statement cited by the Jordan News Agency, Petra, on Wednesday, the National Agricultural Research Centre (NARC) said that Jordan’s participation in the exhibition aimed to enhance marketing opportunities for Jordanian olive oil, as the Madrid exhibition is one of the largest international fairs.

During the exhibition, NARC Director-General Nizar Haddad highlighted the importance of olive oil produced from the Al Mahras cultivar and its historical value as one of the oldest genetic olive genotypes in the Mediterranean basin.

Meanwhile, head of the Jordan Olive Products Exporters Association (JOPEA) Fayyad Zyoud said that the exhibition, which is slated to run for two days, is a global platform for marketing the best olive oil varieties.

Zyoud said that Jordan’s first-time participation in the event aims at increasing global awareness of the advantages of Jordanian olive oil, displaying high-quality products, promoting Al Mahras olive worldwide, attracting global investments to the sector and transferring scientific expertise to Jordan.

On the sidelines of the fair, JOPEA Executive Director Ruba Dughmush held a session for 30 international tasting experts to taste Jordanian olive oil from participating companies. 

NCAR, in cooperation with Mercy Corps and JOPEA, and with the support of the Dutch government, seeks to launch an extensive campaign to promote historical Al Mahras trees to protect, invest in and preserve their added value and introduce new products.

Resource: The Jordan Times